When you formulate natural, powerful skincare, you need to make sure it is protected, you need to make sure the integrity in maintained.
With the delicate nature of natural ingredients, we need to protect its powerful elements from external harm. Harm like oxidation and damaging light. The best way to do this is to consider how we package these beautiful ingredients. We have chosen violet bottles, and here is the reason why.
Capturing natures powerful ingredients in a violet bottle.
Packaging matters
There is a lot of thought that goes into the design of packaging for skincare brands, how does it represent the product it holds, will it capture the eyes of a potential customer and the cost of each bottle/box is considered, so it doesn't push the price of the product up too much. With natural skincare, there is another consideration, and this is the most important one of all. How will it protect the integrity of the ingredients it holds.
Natural skincare has no artificial preservatives; there are no chemicals that maintain the long term effectiveness of the ingredients, which is a good thing because sometimes it is the chemicals that also affect the effectiveness of these ingredients.